The Ideo Way

IDEO is a designcompany which is intially non-profit and is focused on the social sector.  Itn is founded in Palo Alto, CalaThey describe themselves on their website as “IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.”

                  “We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.”


They have employee in the areas like Industrial design, interaction design, communication design, engineering, software programming, branding, economics, anthropology, and psychology all over the world, for example in Palo Alto, San Francisco, Boston, New York, London, Munich.

As a global innovation consultancy the IDEO Company opens new opportunities for growth, future business and competitive advantages. They focus on the relationship with their target groups: Only those who really know and understand their customers can provide marketable value.

Together with their customers they create something new: They develop products and services that make spaces and brand experience, define positioning and organization for tomorrow’s market. Throughout the entire process there is an interdisciplinary team at the side of their clients: consultant, passionate, creative – from the right strategic questions about the idea development to implementation.

If we take a closer look to the view of IDEO, we see that it is a non-profit organization. This means that they do not charge excessive prices for designswork, because they only have to cover their costs. This leads to reasonable prices for othe non-profit organization. This gives a lot of valuable non-commercial companies great opportunities to create amazing marketing strategies, advertisement campagins and positioning. IDEO helps the innovative non-profit organizations to build a solid marketing ground. IDEO is here to offer perfect design quality for reasonable prices.



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